Where is the remorse and what are the values?

Growing up. the only family member that I had that pressed a value on me was my grandfather. I am not counting my mother's effort at pushing my saddistic brother and weak child me through the parochial school system, because that was a disaster causing me broken bones and him psychopathic enjoyment. I have some old Life magazines which are snapshots of the times for who the public heros were. On one magazine from January 1963 has the slumped figure of a man wearing a loose sports shirt, black work-out pants and a cheap yellow snap up colligiate jacket. This is a role model, holding a Marlboro cigarette under the title, "Why don't you settle back and have a full-flavored smoke?
Heck...you get a lot to like---- Filter, Flavor, Pack or Box.
I used the product because I liked girls only and so did most of my friends. My parents both smoked with the encouragement of these popular sports icons. They are all dead. Even I was suckered in, but I quit in the sixties when I was called to war. I am not surprised that his pants fell down, but I would like to hear some of these old goats like Hornung respond about their cigarette commercial money and show or post some shame or remorse in what they did.
In a way, when some later pop perverts have done themselves under by drugs or anethesia, I have more understanding for them when they ended the pain they were inficting then those that hurt and went into obscurity. My parents and older brother, RIP.